Introduction:
After auditing over 50 websites, I've noticed the same technical SEO mistakes appearing again and again. These issues silently destroy rankings while business owners focus on content and backlinks. Here are the top 5 problems you need to fix today.
Missing or Duplicate Meta Descriptions
Many websites either have no meta descriptions or use the same one across multiple pages. Google uses these to understand your page and display snippets in search results. Each page needs a unique, compelling description under 160 characters.
Slow Page Speed
Core Web Vitals are now a ranking factor. If your Largest Contentful Paint (LCP) is over 2.5 seconds, you're losing both rankings and visitors. Compress images, enable caching, and consider a CDN.
Broken Internal Links
When users and search engines hit 404 errors, it damages your site's credibility. Regularly audit your site for broken links using tools like Screaming Frog or Ahrefs.
No HTTPS
If your site still uses HTTP, you're sending a trust signal to Google that your site isn't secure. Migrate to HTTPS immediately—it's free with Let's Encrypt.
Poor Mobile Experience
Google uses mobile-first indexing. If your site isn't responsive or has elements that are hard to tap on mobile, your rankings will suffer. Test with Google's Mobile-Friendly Test tool.
Next Steps
Run a technical audit on your site this week. Start with the free tools like PageSpeed Insights and Google Search Console. Fix the basics first, then move to advanced optimizations.